Uniting the global tea industry to embrace learning, innovation, and find new business connections.
Here's why you should attend:
Learn
Expand your knowledge and stay ahead in the fast-evolving tea market
- Participate in a wide range of sessions led by industry experts, covering everything from tea cultivation and blending to business strategies and market trends.
- Gain access to the latest research and developments in the tea industry, ensuring you stay informed about the newest advancements and opportunities.
Innovate
Discover the latest innovations that can transform your business:
- Explore a diverse array of products from global exhibitors, featuring everything from traditional teas to highly popular RTDs, iced teas, herbals, boba tea, hard tea, technology, packaging, and more.
- Embrace emerging consumer trends and learn how to leverage them to keep your business relevant and competitive.
Connect
Build valuable relationships and grow your network:
- Take advantage of numerous networking opportunities, meet-ups, and one-on-one meetings with industry leaders and peers.
- Connect with potential partners, suppliers, distributors, and customers to expand your business network and explore new opportunities.
Who Should Attend?
World Tea Expo is designed for a diverse range of tea professionals and buyers, including:
- Retailers — Stay ahead of the curve by discovering the latest tea products and trends that will attract and delight your customers.
- Tea Shops — Enhance your offerings and elevate the customer experience by learning from the best in the business.
- Hospitality Venues & Restaurants — Expand your beverage menu and create unique tea-based experiences that set you apart from the competition.
- Hotels — Understand the latest loose-leaf teas, and Ready To Drink (RTD) canned and bottled teas to satisfy the diverse needs of your guests.
- Health & Wellness Outlets — Explore the health benefits of tea and incorporate them into your product offerings to meet the growing demand for wellness products.
- Universities and Higher Education Facilities — Gain insights into the educational aspects of tea, from history and culture to science and sustainability.
- New Business Owners — Get the tools, knowledge, and connections you need to successfully launch and grow your tea-related venture.
Your Show, Your Plan
SAT
Mar 22
World Tea Academy Live! Blending with Botanicals
Add-on Item
1:00pm-6:00pm
SUN
Mar 23
Tea Primer - 101 Basics
Tea Guru Pass
10:00am-4:00pm
Meet & Greet
All Passes
5:30pm-7:00pm
MON
Mar 24
Tea Incubator - The Business of Tea
Tea Guru Pass
8:00am-5:00pm
Business Incubator Advanced - Business Strategies
Tea Guru Pass
8:30am-12:30pm
Welcome Kickoff Party, Azilo Lounge, SAHARA
All Passes
6:00pm-8:30pm
TUE
Mar 25
Sensory Experience Pairing Tea & Cheese
Tea Guru Pass
8:30am-10:45am
Conference Sessions
Tea Guru Pass, Conference Pass
8:30am-10:45am
Red Carpet & Ribbon Cutting Ceremony
All Passes
11:45am-12:00pm
Expo Hall
All Passes
12:00pm-6:00pm
Global Tea Championship Awards Reception
All Passes
6:00pm-7:30pm
WED
Mar 26
Conference Sessions
Tea Guru Pass, Conference Pass
8:30am-12:00pm
Artisan Teas of the World
Tea Guru Pass
8:30am-12:00pm
Expo Hall
All Passes
12:00pm-5:00pm
Empty
Two events, one badge.
Your World Tea pass grants access to Bar & Restaurant Expo, March 24-26. Sample new food and beverage and discover opportunities to elevate your menu and boost profits.
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Secure Your Stay – Discounted Hotel Rates through February 21, 2025
The World Tea Expo housing block is officially open, and it’s time to lock in your stay at the best rates.
All attendees can enjoy exclusive discounted hotel rates when booking directly through Connection Housing, our official housing company.
By reserving your room through Connection Housing, you'll not only get great savings but also ensure a seamless experience close to all the action of the Expo.
Don’t miss out—book your stay today and make the most of your experience!
BEWARE OF SCAM HOTEL COMPANIES CONTACTING YOU BY PHONE OR EMAIL NOT FROM CONNECTION HOUSING.
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